Small Engines (Lawn Mowers, etc.): Rope Starter, vise grip pliers, power washer

Question
Im having a problem with the rope on my rewind starter (on my power washer).  It hangs from the housing about 8".  The engine is a B&S 5hp.
Is there a way to remove this slack?

Answer
JIM, YES....THIS IS A SNEAKY WAY TO DO IT.  I WILL TELL YOU A SECRET THAT THE SHOPS WON'T.  AFTER A PERIOD OF TIME THE ROPE STRETCHES.....AND IT ALL WON'T GO BACK IN.  SO YOU HAVE SLACK.  HERE IS THE REMEDY.  GET SOME VISE GRIP PLIERS.
PULL OUT SOME ROPEPUT THE PLIERS ON THE ROPE SO AS NOT TO LET THE ROPE GO BACK IN.  NOW TAKE THE SLACK OUT FROM THE HANDLE END BY DIGGING OUT THE NOTTED UP END FROM INSIDE.
NOW THE CHARGE FOR THIS IS THIRTY BUCKS......

GEORGE