QuestionI am starting up a hot shot company and I am looking for help in setting up a pricing structure. I am located in South Central Texas. I am equipped with a 40' float and a 53' car hauler. Any assistance that you might be able to give me would be greatly appreciated.
Thanks
AnswerE.B., Pricing is 1/2 art and 1/2 science.
1. Know your costs and the difference between fixed and variable costs.
2. Know your customer and their specific needs.
3. Know your competition and exploit their weakness and your strength.
Here are a few sites you might find useful:
http://www.etrucker.com/content/channels/business.asp
http://www.ooida.com/trucking_tools/CPM/cost_per_mile.htm
http://www.promiles.com/TruckMiles_WEB.asp
I don't know your specific local market so can't advise specifics Hopefully the above will be helpful.
Jim.
