When you think of the millions of ways you can keep up on what's going on in the auto insurance industry, what's the first thing that comes to mind? Probably a trade publication of one type or another. Many people outside of the insurance industry tend to focus on professional publications like that, forgetting that the best tool that they themselves (as consumers) could have is already sitting at their fingertips.
Bloggers around the world sit down at their computers every day and create sensational content for people just like to learn about the ins and outs of the auto insurance industry and the hidden scoop on your auto insurance provider. Do you want to know what their drivers are saying about them? Check out some local blogs and see what kind of experiences people are writing about. Remember, you can't please all of the people all of the time, but you should be able to please at least part of the people most of the time!
People are much more likely to blog when they're unhappy than when they're happy, but keep an eye out for things that might tell you all isn't as it seems with America's biggest auto insurance companies. Companies and organizations that treat policy holders badly, procrastinate handling claims and otherwise mistreat their drivers probably aren't people you want to do business with. Mistakes happen, but mistakes shouldn't be happening all the time. That's when you know there's something rotten in Denmark.
Corporate blogs are another great way for you to stay on top of changes in the auto insurance industry and inside the walls of your own auto insurance provider. Most companies operate a corporate blog these days-it's almost considered gauche if you don't! On that corporate blog you can find not only news about your auto insurance company but also expert advice on handling claims, shopping for a policy and saving money on your auto insurance rates.
Because there are literally hundreds of blogs out there with the resources you need to stay on top of the auto insurance industry you might be wise to consider investing in a news aggregator and subscribing to their RSS feed. What does that mean? A news aggregator is one that pulls together all the updates from your favorite blogs into a central location and holds them there for you until you're ready. That way you're not spending hours flipping through endless amounts of websites to see if there are any updates and, if so, if it's anything you want to hear.
RSS stands for Really Simple Syndication (in most circles, anyway) and is the tool that lets the news aggregator know there's new content sitting there waiting. By subscribing to the RSS feed (yes, you really do get to pick and choose what you want to read!) you can be informed the minute new content pops up, browse the headlines and decide if it looks like something that's going to help you save money on auto insurance or keep up on the latest industry changes in a fraction of the time it used to take you to flip through each website.
Isn't technology amazing?
