2004 Pontiac Grand Prix

2004 Pontiac Grand Prix 2004 Pontiac Grand Prix
First Drive Review

Grand Prix. Literally, big price or big prize. Utter the words in an automotive context, and one probably thinks either of an open-wheel race-car parade with Schuey as the grand marshal, or of Pontiac's version of the ubiquitous GM W-sedan. Perhaps you've rented one at Avis? Today, we enthusiast types don't salivate much at the name, which has come to conjure overtly boy-racerish cars poorly clad inside and out in low-grade plastics. But at its zenith, the Grand Prix deigned to use model designators borrowed from Duesenberg-and folks didn't laugh!

The year was 1969, and the boomers who had created a big bulge in the population were landing real jobs and working hard to lure the attractive sex. The long-nosed, luxurious Grand Prix "personal luxury coupe" may not have been a real Duesy, but in J and SJ trim levels, it suggested its owner aspired to the F. Scott and Zelda lifestyle. An optional 428-cubic-inch V-8 and high-performance suspension even endowed this two-ton sled with reasonable performance for its day.

Now Pontiac is trying to herd the Grand Prix out of the rental-car corral and back upscale, with Bob Lutz manning the whips and lariats. The plastic festoonery is gone from the outer flanks. The interior trim takes a giant leap forward, with flush-fitting controls, one-millimeter gaps, and low-sheen finishes. The mouse-fur headliner has been replaced by an Audilike woven fabric. Thicker glass and new seals dramatically reduce wind noise. A stiffer body and thoroughly retuned suspension with 10mm more travel improve both ride and handling. Even the ancient 3.8-liter, 90-degree V-6 boasts Series III enhancement.

Has the Grand Prix become a reasonable choice for the discriminating enthusiast?

Quite possibly. The lineup now consists of GT, GTP, and GTP Competition Group models. The 3.1-liter rental-grade SE is gone, and the Competition Group car is aimed at hard-core enthusiasts, as Dodge and BMW do with their SRT and M models, respectively. The base, 3.8-liter GT gets a right respectable 200 horsepower and 225 pound-feet of torque. Both GTP models are supercharged and get a 20-hp boost to 260, and 280 pound-feet of torque-figures that lead the $20K-something sedan class going away. Credit the power boost to a freer-spinning fifth-generation Eaton Roots-type supercharger that runs 13 percent more efficiently and 10 percent cooler. Powdered-metal connecting rods, a new crankshaft isolator and damper, and a larger, 75mm throttle body with drive-by-wire control round out the 3.8-liter's Series III upgrades.