May 2010 Premiere Collection - European Car Magazine

Fresh Pow
N Want to make a badass pair of skis? Just partner up with Bentley. That's what Swiss ski maker Zai did, and the result is just plain silly. The skis-Zai Supersports-are packed full of exotic-sounding goodies. The outside is made of a fancy carbon-fiber material called Zaiìra, while the innards feature a natural rubber core, chromium-steel-infused carbon fiber for flexibility, and reinforced thermoplastic composites for rigidity. Only 250 pairs will be produced.
$9,800
zai.ch

Yo Mama
N The final factor in a great driving experience is the soundtrack. And what better soundtrack than from the master of the cello himself, the legendary Yo-Yo Ma? This beast of a box set includes 90 CDs-every one of Ma's albums, plus two discs of unreleased material, and a 312-page hardbound book with archival photos and essays, all presented in a velvet-lined case. With that many tunes, you could drive cross-country and never hear the same thing twice.
$800
yo-yoma.com

Man oh man
Quintessential British designer Paul Smith leaves no doubt as to the masculine credentials of his latest fragrance. The cologne's name? Man. With an initial note of yuzu, bergamot, and anise, plus a distinct-but not overpowering-touch of Patchouli and incense, the sophisticated aroma is distinctly London. Warm lager sold separately.
$70
paulsmith.co.uk

Pure As The Driven Snow
This is like a solid-gold Fabergé egg, a hot chick with real boobs, a carbon-fiber toilet. Something awesome made even awesomer. The Leica M8-a range finder extraordinaire-with a new, sexy white getup. Of course, it's not just about looks. This thing is vintage Leica: magnesium alloy body, 10.3-megapixel sensor specifically matched to the compact lens, unparalleled image quality. Besides, those old black Leicas are so pedestrian.
$7,000
leica.com

Eyes Have It
With the introduction of its Protector glasses in 1917, Persol established itself as a permanent player in the eyewear game. Though the Protectors were made for pilots and automotive racers, Persol soon branched out, creating sunglasses for the more style-minded. This tradition of design and innovation continues today with the new 2951-S, a distinctive, Wayfarer-esque model with Persol's classic silver arrow, patented "Meflecto" flexible stems, and elegant looks.
$255
persol.com

The Bubbly
There's nothing more refreshing than a vodka-soda. Well, maybe a whisky-soda. Then there's always a Campari-soda. Anyway, you get the idea. Forget that storebought garbage. Graduate to the SodaStream Pure, and get the most fresh, easy-to-make soda ever. You can make simple soda, or buy mixes for everything from cola, to rootbeer, to tonic. All you need is water-tap or filtered-and the Pure does the rest. Delicious.
$150
sodastream.com