There is a great deal of information that suggests that people form their preliminary opinion of you in a matter of seconds. This does not give you a very good chance at making an impression. It is crucial for your ability to make a sale that you greet new customers to your dealership in such a way that they realize you are someone they can feel comfortable doing business with.
Be aware of your appearance. Your shirt should be tucked in, clothes clean and no food in your teeth. The customers want someone who is detailed oriented. Show them that you are.
Greet new customers quickly. If someone arrives at your dealership and you are sitting around and do not approach them quickly, they will think that you do not care about them. Once customers believe that you are not interested in helping them, you have no chance at making a sale.
Make eye contact and smile. As you approach them make sure that you are looking at them and not at the ground, or at someone else. Smile in a friendly way and show them that you respect them and value the fact that they came to your dealership. Making them feel welcome is a vital step when you greet new customers to your dealership.
Welcome them warmly. You may be having a very bad day and all you want to do is go home, but you cannot carry your previous disappointments into your dealings with your next customer. Make sure that when you greet new customers to your dealership that you bring a fresh positive attitude and make them feel welcome.
Do all you can to help them relax. Customers are usually scared to death when they walk onto your lot. Make some small talk when you greet new customers. Show the customers that you are interested in them. Let them know how you can help them find their next car.
