2008 Mazda Tribute s Touring

2008 Mazda Tribute s Touring 2008 Mazda Tribute s Touring
First Drive Review

Most of us on this staff love Mazda. It's one of the few brands that claim to be fun to drive and then actually put solid fun-to-drive engineering behind those words. But a about six years ago, controlling entity Ford gave its U.S. Mazda dealers—if not Mazda purists—something they'd been clamoring for: an SUV. Yeah, hooray. Little more than a rebadged Ford Escape, the Mazda Tribute succeeded in keeping people looking for a small ute from leaving the showroom outright, even if it clearly didn't adhere to the "Zoom-Zoom" mantra that's become the brand's calling card.

To be fair, the Tribute was warmed over slightly by the Mazda engineers at the beginning, resulting in about a six-month delay. However, with all the trucklet's hard points set in stone, the Tribute couldn't escape—so to speak—its Ford origins.
Not that the Tribute is bad. It's not. On a scale of 1 to 10, we'd give the Tribute a 6. By some measures, 6 out of 10 is spectacular; in baseball, for example, that would translate into a batting average of .600, enough to scare pretty much any pitcher. By other standards, 6 out of 10 would earn you an F on say, a history quiz. The Tribute's rating, alas, is neither spectacular nor failing. It's just, well, not great.