Who: Pioneer
What: DEH-X3500UI head unit
Why: Pioneer's exclusive MIXTRAX feature blends your music to create a nonstop mix, much like a DJ performing live. No more fiddling with playlists, just plug in your iPhone, iPod, or Android device and hit play.
Where: (310) 952-2000, www.pioneerelectronics.com
| new Products Issue 5 Pioneer Head Unit
Who: Cooper Tires
What: Discoverer A/T3
Why: The A/T3 provides the best of both worlds: a silica-based compound for great wet traction on-road, and an aggressive tread design for off-road grip. It's even got a 55,000-mile tread wear protection warranty.
Where: (419) 423-1321, www.coopertire.com
| new Products Issue 5 copper Tires Discoverer
Who: American Force
What: Wheel Swatches
Why: Have you ever had a hard time visualizing what your truck would look like on a new set of wheels? Now you can simply stand back and hold up a sample of your choosing to see firsthand.
Where: (800) 620-6259, www.americanforcewheels.com
| new Products Issue 5 american Force Wheel Swatches
Who: Volant
What: Vortice Throttle Body Spacer for'09-'12 Ram 5.7L Hemi
Why: With a quick install and $50 price tag, this simple upgrade improves engine airflow for increased power and fuel economy. It's a no-brainer add-on, whether you already have an upgraded intake or not.
Where: (909) 481-3888,www.volant.com
| new Products Issue 5 volant Vortice Throttle Dody Spacer
Who: Rick Wilson Custom Car Art
What: 11x17 Renderings and Prints
Why: Old-school artist Rick Wilson specializes in hand-drawn black and white renderings. He can create something entirely custom for you, or you can buy prints of his existing designs for only $2 a piece.
Where: www.rickwilsoncustomcarart.com, www.dragracingartprints.com
| new Products Issue 5 rick Wilson Custom Car Art
Who: Honest Charley
What: Hod Rod Hot Sauces
Why: Ranging from mild to scorching, these hot rod-themed sauces have become our condiment of choice. It's like a burnout in your mouth, only tastier.
Where: (888) 795-7077, www.honestcharley.com
| new Products Issue 5 honest Charley Hot Rod Hot Sauce
