QuestionDear Katie,
My name is Leszek, I’m a marketing management student at Ryerson University. I’m currently in the middle of a research project and presentation, which looks into and analyzes the various aspects of the NASCAR sport product and its various promotional & marketing efforts. As a required element of my assignment, I must receive a portion of the information about NASCAR directly from an official source via email. I realize the value of your time and would greatly appreciate even the smallest input on some or all of the questions I need to answer. If you are unable to answer these questions, could you please forward them to somebody in your organization that could have some insight.
Questions:
(1) How does licensing work in NASCAR? Who owns the rights to the NASCAR trademark? Who much does a licence cost (i.e. Royalties and other fees)? Who owns the rights to the Nextel, Busch, & Craftsman series trademarks? Who owns the rights to the drivers’/teams’ likeness?
(2) Cost of a single event? How much does its costs and where do the revenues come from to cover the costs? (Sponsorship? Ticket Sales? Participating Teams/Drivers?)
(3) What event packages are offered? What are some of their main features and prices? Who controls the package/ticket sales? (NASCAR? Individual tracks? Individual / official sales agents?)
(4) How are ticket revenues split up? What percentage, goes to whom? (NASCAR, drivers, track owners, etc...)
(5) Pricing, perks, benefits, strategies for concessions, luxury seating, parking and tickets?
Sincerely,
Leszek L.
Marketing Management student
Ryerson University
AnswerUnfortunatly, I have no official information on those issues, and can't be of much help. You may be better off contacting someone at International Speedway Corp., they own a lot of the tracks, and handle the events themselves, NASCAR really just controls the sport. The website for ISC is http://www.iscmotorsports.com/ hopefully someone there can better assist you with your project. Good luck.
