Tips on Buying Cars: new car purchase, new car purchase, dealer holdback


Question
Hi Danny.  I'm thinking about buying a new 2008 Santa Fe.  Of course, I want the best possible price.  The invoice price on the vehicle is 21,906.  Does that mean that's what the dealership paid for the car and it's the lowest price they can accept; just to break even?  If not, how far under can I reasonably go?
The car lists for 28,000; they've got it marked down to 24,000 after a 3500 rebates.  They are also offering an additional 3000 rebate.
I've never bought a new car before.  Since it's a 2008, in a month or so, the car will be a year old, so I would think they would take less.  Plus, I think most people, fearing high gas prices, are shying away from the SUVs, so I would think they would take less.
What do you think?  Any advice?  Thanks in advance.

Answer
Your right about everything your thinking. There is a true invoice and then you have the dealer holdback, you can ask most dealers to split the holdback and they will. Holdback is about 4-6% of MSRP. A good dealer will show you the invoice (which shows holdback amount) and will be upfront on what they are willing to do for you. Trying to holdout on left over inventory may not leave you with all the choice's you may want? Good Luck