Tires: Industry, law suits, safety aspect

Question
what is strengths and weaknesses for the Tire Industry?

Answer
I think a strength is that there are not alot of options other than tires.  As long as we have to have contact with a hard patch of road.  A weakness may be the cost of raw material because a lot of sinthic rubber is made with oil. The safety aspect is also something to consider.  We are always open to law suits and such.