NASCAR Racing: Sponsership, ray evernham, roll lifestyle

Question
Why didn't Budweiser go with Dale Jr to Hendrick? I thought they might have had a contract with DEI and couldn't go with Dale but now they sponser Kasey Kahne and Ray Evernham.

Answer
Hi Sam,

Budweiser may have been looking for an image change.  Dale Jr represent the young, rock n roll lifestyle.  Kahne is nascar's "pretty boy."  So if that's what they were trying to do, they certainly achieved it.  The company may have been looking for something else, i don't really know.
Sorry i couldn't be of more help.
Coy Jordan