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MSD Ignition Upgrade - 4-Wheel & Off-Road Magazine

MSD Ignition Upgrade Harry Wagner Contributor

You might know it as MSD Ignition, a company most famous for its line of ignition boxes, and in fact MSD stands for multiple spark discharge. Most companies would kill to have the market share that MSD has with its ignitions, distributors, and plug wires, but the same innovators who originally brought capacitive discharge and multiple spark technology to the automotive world are now turning their attention to new products perfectly suited for the four-wheel world, which is what prompted our visit.

MSD’s Atomic EFI makes it simple to end the off-idle stumbling common with carburetors

MSD’s Atomic EFI makes it simple to end the off-idle stumbling and elevation issues common with carburetors. It isn’t cheap, but the Atomic EFI can be installed in place of a standard square-bore carburetor in a day with minimal hassle. The throttle linkage from the carb will hook right up to the throttle body, and you don’t even need to run a return line to the fuel tank.

Following on the heels of the Atomic EFI, MSD introduced the Atomic LS for Gen III/IV Chevy engines. This uses similar CAN-BUS technology (Controller Area Network) to send multiple signals through one wire, thus simplifying installation. Atomic LS uses factory connectors but integrates all of the wiring into the fuel rails on top of each bank of the engine, making for a clean installation. As an added benefit, you don’t have to worry about retaining the factory computer or having it reflashed for your application since the Atomic LS allows you to use a handheld programmer to input your engine’s parameters, and then the ECU’s self-learning ability does the fine tuning. MSD’s Atomic EFI houses the MAP sensor, throttle position sensor, intake air temp sensor, and even ECU right in the throttle body. All you have to add are the included wideband O2 sensor to your exhaust and a high-pressure fuel pump. It also bolts up in place of any standard square-bore carburetor. These are actually eight separate ECUs that just came off the assembly line for MSD’s Atomic EFI. Using state-of-the-art Surface Mount Technology (SMT) they are able to place more components in a smaller, lighter package. SMT makes it possible for the ECU to be mounted directly to the side of the Atomic EFI throttle body. Tuning an engine with a laptop is helpful if you have the knowledge to fine-tune parameters, but for most of us MSD’s handheld controller is a better option. The controller allows you to monitor and adjust a variety of engine parameters, and once you get close the Atomic EFI’s self-learning will do the rest. MSD had just installed an LS engine in this clean fullsize Jeep Cherokee when we came to visit. With coil packs instead of a distributor, the LS is an easy fit in the fullsize engine bay, and MSD’s wireless EFI makes for an even cleaner installation with the ECU integrated into the fuel rail. MSD uses over a mile of spark plug wire a day to create the wire sets. While every company puts a large crimp on the insulator, MSD is the only company that puts a second crimp on the conductor for a solid connection.